Marketing Major

Main Page Content

Description

The AACSB-accredited Marketing Major prepares students for a career in brand management, digital marketing, sales management, market research, advertising, and brand consulting in both the for-profit and non-profit organizations.  The program also prepares students for advanced, graduate business study.  

Students interested in business studies may also wish to consider majors in Accounting, Business Administration, Finance and International Business.

General Education Requirements (41 credits)

Admission to the Program

A student's cumulative GPA in the foundation courses is used to determine whether the student will be admitted to the major. Students must earn a minimum average GPA of 2.5 in the seven foundation courses listed below, with no grade lower than "C-." Transfer grades are included in the calculation of the overall GPA.

Foundation Course Requirements (21-22 credits)

  • CIS 217 Fundamentals of Business Computing
  • ACC 281 Introduction to Financial Accounting
  • ACC 282 Introduction to Managerial Accounting
  • ECN 201 Principles of Microeconomics
  • ECN 202 Principles of Macroeconomics
  • ECN 204 Introduction to Business Statistics

Note: An introductory statistics course from another discipline may be substituted for ECN 204. However, credit towards graduation will be allowed for only one introductory statistics course.

Students who successfully complete these requirements can declare the major in marketing.

Program Requirements

Students who pursue the Marketing Major as part of a Bachelor of Science degree must satisfy all the major-specific requirements. Students are also bound by the policies and procedures of the School of Business and Management. To satisfy degree requirements, students must earn 1) a grade of at least C- in all courses required for the major, and 2) an overall GPA of 2.0 in all courses required for the major.

Only business students who have declared their major or minor are permitted to register for 400 level courses in the School of Business and Management.

Prerequisites (0-6 credits)

  • MTH 111 College Algebra
  • MTH 122 Pre-Calculus

Corequisite Courses (4 credits)

  • BUS 377 Business Communication
  • BUS 389 Business Careers Seminar (1 credit)

Business Core Courses (27 credits)

  • ECN 304 Intermediate Statistics
  • BUS 325 Principles of Finance
  • BUS 335 Principles of Marketing
  • BUS 345 International Business Environment
  • BUS 361 Production and Operations Management
  • BUS 366 Organizational Behavior
  • BUS 375 Business Law I
  • BUS 378 Business, Government, and Society
  • BUS 475 Strategic Management (for seniors only)

Marketing Courses (15 credits)

  • Required:
    • BUS 441 Marketing Management

Other Electives (5-12 credits)

Total Credits (120 credits)

Student Learning Outcomes

Upon completion of the program, students will be able to:

Goal 1: Knowledge of Business: Students master knowledge of key business concepts and theories.

Objective 1.1 Students are able to apply key business concepts and theories associated with core business areas.

Goal 2: Analytical and Critical Writing: Students are capable of critically analyzing business conditions, and communicate effectively in a written format.

Objective 2.1 Students demonstrate skills to critically analyze business issues.

Objective 2.2 Students demonstrate effective written communication skills.

Goal 3: Professional Preparedness: Students are prepared for successfully entering the job market.

Objective 3.1 Students demonstrate market readiness in a professional setting.