Undergraduate Business Courses

Undergraduate Courses

BUS 210 Social Media and Consumers (A,S,Y)

This course provides students with the theoretical and practical approaches to think critically about the powerful ways social media are shaping our lives and society. This course covers a broad range of topics, including consumer culture, online communities, self-presentation and branding, business and marketing, crowdsourcing, online sharing, and word-of-mouth. 3 Cr.

BUS 260 Professional Skills and Acumen (B,S,Y)

Discusses and develops skills that are key to success as a manager, including leadership, time management, workload management, communication, team work, interaction with colleagues and customers, presentation and writing skills, and professional comportment. This one- credit, 15-week course is required of all students in the management track of the business degree and establishes expectations for writing, presentation, and team exercises in all management track courses. 1 Cr. Every Semester.

BUS 263 Socioeconomics of Entrepreneurship (A,S,Y)

BUS 263 is a general business course that introduces students to the field of entrepreneurship and brings students' awareness to the concepts of self-employment, start-up companies, small and medium sized enterprises, innovation management, and the entrepreneurial mindset. It provides broad exposure to many topics of entrepreneurship, including understanding social and technical entrepreneurship, socioeconomic conditions facing new ventures, generating and iterating ideas, conducting basic market analysis and financial analysis, understanding innovation management process and its stakeholder impact, and designing plans for implementing ideas pertaining to the creation of for-profit and non-profit new ventures. BUS263 will benefit students of any discipline wishing for a single exposure tinto the broad world of innovation and entrepreneurship. Course requires a minimum grade of D for general education/major/minor/certification. 3 Cr. Fall.

BUS 278 Environmental Ethics and Sustainable Business (A,H,Y)

Investigates ethical issues related to environmental sustainability and business to develop students' abilities to critically analyze environmental issues from the perspective of business firms, consumers, and policy makers. Examines how business can both help solve sustainability issues and can create or exacerbate threats to environmental sustainability, including climate change. Explores how decision making frameworks from business and economics approach questions about how to properly value the natural environment. 3 Cr.

BUS 317 Management Information Systems (B)

Explores the use of information systems in organizations. Examines how different types of information systems are used to enhance performance of organizations, management, and employees. Introduces the systems development process and the management of information resources, including data, hardware, software, infrastructures and personnel. Introduces and applies the key theories and frameworks in the discipline, such as systems theory and value chains. Develops an intermediate level of end-user computing skills and assumes introductory-level knowledge of MS Office applications. 3 Cr. Every Semester.

BUS 325 Principles of Finance (B)

$80 Course fee required: Prerequisites: ACC 280 or ACC 281, ECN 201 and ECN 202, MTH 244, MTH 111 or higher. Provides a foundation in corporate financial decision-making. Covers the corporate environment, time value of money, risk and return, diversification, market efficiency, and valuation. Applies these concepts to financial analysis and planning, capital budgeting and financing. (Note: Declared minors in business may enroll in the course after having taken ECN100 or ECN201 or ECN202 as a prerequisite.) 3 Cr. Every Semester.

BUS 335 Principles of Marketing (B)

Examines the business function that identifies current unfilled needs and wants, defines and measures their magnitudes, determines which target markets the organization can best serve, and decides upon appropriate products, services, and programs to serve these markets. Topics include product development and test-marketing, product planning and new product introduction, and methods of product promotion and service marketing. 3 Cr.

BUS 345 International Business Environment (A)

Analyzes the international business environment by examining political economy, trade, financial investment, multinational corporations, multilateral institutions and global business strategy. 3 Cr. Every Semester.

BUS 361 Production and Operation Management (B)

Addresses the management of systems that provide goods and services to customers. This function exists in all industries, including manufacturing, retail distribution, and government services. The objective of this course is to provide an introduction to the field of OM. It focuses on issues and techniques associated with managing the day-to-day operations of the firm. Topics include decision-making, forecasting, project management, quality, inventory management, production planning, production methods, product design. Location planning, facilities layout, scheduling, purchasing, supply chain management, MRP/ERP systems, lean/JIT operations and capacity planning. 3 Cr. Every Semester.

BUS 365 Principles of Management (B)

Discusses the relationship of the management function with other functional areas, and provides an overview of the full span of managerial responsibilities in business organizations. Does not fulfill any requirement for any business administration major. Is a required course for business administration minors. 3 Cr.

BUS 366 Organizational Behavior (A)

Examines the interaction of individual characteristics and behavior within an organizational setting highlighting theories and practices that facilitate individual and organizational success. Includes topics such as fundamental management principles, human motivation, leadership, group dynamics, and communications, and organizational development, organizational culture, and workplace diversity, cross-cultural and global issues. Open to Business School Students only. 3 Cr.

BUS 368 Project Management (B)

This course continues to develop knowledge and skills that are key to success as a manager, with emphasis on knowledge and skills associated with project management. Students will utilize project management tools, including PERT/CPM, Gantt charts, and Project Management Software as well as continue to develop their ability to work in teams, effectively communicate, and manage deadlines and resources. 3 Cr.

BUS 369 Management Topics Seminar (B)

Using business cases, contemporary examples and the business press, students explore topics pertinent to the management field. Projects and readings are both applied and analytical in content. 3 Cr.

BUS 375 Business Law I (B)

Provides basic knowledge of the legal environment of business, including, but not limited to, the judicial system, criminal law, torts, and contracts. 3 Cr.

BUS 376 Business Law II (B)

Continues the concepts of BUS 375 with topics including but not limited to, sales, agency, business entities, securities regulations, secured transactions, bankruptcy, and negotiable instruments. 3 Cr.

BUS 377 Business Communication (A)

This course is designed to prepare students to communicate effectively in business settings in both written and oral formats. The course covers fundamentals of writing on how to compose well-structured, organized, grammatically correct forms of business communications. It also reinforces the writing process of researching, drafting, revising, formatting, and editing as well as collaboration. Students will learn to write a wide variety of business documents, including online communication, business letters and memos, summaries, research reports, and presentations. The course will also develop students’ oral communication and presentation skills and strengthen their understanding of professionalism in business communication. Course requires a minimum grade of C- (for General Education/Major/Minor/Certification) 3 Cr. Every Semester.

BUS 378 Business, Government and Society (A,I)

Investigates the market and non-market business environments to develop the student’s ability to critically analyze commercial, social, and ethical situations from the perspectives of different organizational stakeholders. Explores how businesses interact with their broader environments. Topics include globalization, public policy, government regulation, consumer rights, corporate social responsibility, environment concerns, employee rights, and corporate governance. 3 Cr. Every Semester.

BUS 389 Business Careers Seminar (B)

Students should complete this seminar before their senior year. Helps students develop their own competitive profile and plan for post-graduation. Develops the students' understanding of the career resources available to them, career paths, and opportunities in business, and how to find and prepare for jobs and interviews. Internships and graduate school options are also discussed. Requires students to conform to a mandatory dress code of professional business attire. 1 Cr.

BUS 404 Business Analytics (B)

This course introduces the fundamental data analytics concepts and tools needed to make data driven decisions to create value and address issues in organizations. Students will learn major descriptive, predictive, and prescriptive analytics techniques including data visualization, statistical data analysis, data mining, simulation, and optimization. More emphasis will be given on application of the models rather than the underlying theories. The course will mainly utilize spreadsheets as well as other software packages such as R and Tableau. 3 Cr.

BUS 415 Data Management (B)

Develops knowledge and skills with regard to issues of data management and database design. Focuses on data management issues of importance to business organizations including database administration, security, and privacy. Introduces emerging data management issues including data warehousing, data mining, and shared database access through a LAN or the Web. Continues to develop student skills with database software. 3 Cr. Every Semester.

BUS 417 Systems Analysis and Design (B)

Provides an in-depth examination of the processes, methods, and tools used to develop information systems. 3 Cr. Every Semester.

BUS 418 Advanced Management Information Systems (B)

Addresses contemporary issues, methods, and applications reflecting emerging trends and technology in the field of Management Information Systems. Emphasizes knowledge and skills relevant to the contemporary workplace, including end-user and business applications. Utilizes relevant literature and instructional materials, analysis of cases and situations, and use of software packages as appropriate. Topics change over time so students should check with instructor prior to registration to confirm interest in subjects to be addressed. 3 Cr. Every Semester.

BUS 420 Short-Term Financial Management (B)

A CTP Associate course. Provides a comprehensive introduction to short-term financial management and working capital management, including cash management systems, management of corporate liquidity, receivables and payables management, banking and payments systems. Allows students who successfully complete the course with a grade of "B" or better to be currently eligible to take the Certified Treasury Professional (CTP) exam and acquire the CTP designation. 3 Cr.

BUS 421 Investment Analysis and Portfolio Management (B)

Provides an introduction to modern investment theory and analysis. Covers the organization and functioning of securities markets, risk and return relationships, modern portfolio theory, asset pricing models, efficient markets and arbitrage concepts, stocks, bonds, options, futures, mutual funds, convertibles, and warrants. 3 Cr.

BUS 422 Corporate Financial Policy (B)

Provides in-depth coverage of corporate financial analysis and policy stressing agency theory, valuation, market efficiency, capital budgeting under conditions of certainty and uncertainty, capital structure, bankruptcy, underwriting, and dividend policy. Extensive analysis of real-world data, case studies, and spreadsheet analysis. 3 Cr.

BUS 428 Seminar in Finance (B)

Addresses recent developments in the area of corporate financial policy and/or investment analysis. Includes a review of recent literature, analysis of cases and situations, and use of software packages as appropriate. Topics rotate, so students should check with instructor to confirm interest in the subjects to be addressed. 3 Cr.

BUS 432 Sales Management (B)

Treats the responsibilities and challenges of managing the sales function. Stresses analytical and interpersonal skills, including planning, organizing, directing, motivating, and controlling a sales organization. Examines legal and ethical issues. 3 Cr. Spring.

BUS 433 International Marketing (B)

Examines and analyzes the similarities and differences among domestic and foreign markets. Includes in the analysis consumers, 4 Ps (product, price, place, promotion), uncontrollable variables, and implementation of the marketing concept in a foreign market. Also investigates the coordination and integration of a firm's national marketing program with its foreign marketing program. 3 Cr. Every Semester.

BUS 434 Direct Marketing (B)

Discusses one of the fastest growing marketing sectors. Covers database creation and management, direct mail, catalogs, telemarketing, and use of the media as stand-alones or integrated into a marketing mix. 3 Cr.

BUS 435 Consumer Behavior (A)

Explores how individual and group behavior affects marketing decisions, and how to market the right product/service to proper market segments. Relates behavior characteristics to product, price, place and promotion. 3 Cr.

BUS 436 Marketing Research (B)

Covers marketing information, proper techniques for problem identification, and use of research methodology and techniques to define problems, using primary and secondary data sources. 3 Cr.

BUS 437 Advertising & Promotion (B)

Provides an overview of promotional policies, the relationship between promotional policy and marketing process, and the promotional policy in the context of the behavioral sciences. Discusses how to evaluate and select the best form of communication for the potential customer. 3 Cr.

BUS 438 Supply Chain Management (B)

Explores the management of resource transformations between raw material and end user, via value-added in manufacturing, marketing, or logistics. 3 Cr.

BUS 439 Social Media & Digital Marketing (B)

Covers how social media can be constructed and implemented for effective marketing campaigns. Addresses major constraints in using social media strategies and how to assess the effectiveness of such strategies. 3 Cr.

BUS 440 Business-To-Business Marketing (B)

Explores the marketing of goods and services to manufacturers, public entities, government agencies, and other private and public organizations for use in the production of goods and services. 3 Cr.

BUS 441 Marketing Management (B)

Provides an introduction to marketing problems as they relate to proprietary and public organizations, and decisions needed in product and service pricing, distribution and promotional strategy. Uses case analyses. 3 Cr.

BUS 445 International Financial Management (B)

Covers the theories and practical aspects of international financial management, Includes topics such as international payment mechanisms, exchange market operations, arbitrage and hedging, spot and forward exchange, long-term international capital movements, international financial institutions, accounting and taxation; and current topics in international financial management. 3 Cr.

BUS 453 International Business Seminar (B)

Addresses contemporary and emerging issues in international business, with a particular emphasis on international strategic management and operations. The course integrates and builds on knowledge and skills acquired in the course prerequisites. It is the capstone course for the International Business major. 3 Cr. Fall.

BUS 462 Quality Management Systems (B)

Discusses and contrasts various organizational systems and behaviors that promote product and service quality. Investigates micro-level individual behaviors and macro-level organizational issues and policies that impact quality. Helps students understand how some management and organizational systems represent barriers to quality. Explores how approaches to quality differ across the international business community. Includes these topics: TQM, continuous improvement, process reengineering, benchmarking, statistical process control, and ISO standards. 3 Cr.

BUS 463 Startups and Small Businesses (B)

BUS 463 explores many dimensions of new venture creation and growth. It is designed for the prospective entrepreneur who needs the tools and techniques essential for starting, building, and maintaining a successful enterprise. It includes topics helpful to the successful operation of start-ups and small business, especially finance, marking, production, personnel, purchasing, planning, cost control, and entrepreneurial leadership. 3 Cr.

BUS 464 Electronic Commerce (B)

Explores issues, methods, and opportunities associated with electronic forms of business focusing on Web-based commerce. Topics include: business models, transaction processing, marketing issues, legal issues, security concepts and issues, hardware, software, technology, business planning, and management issues. Teaches students the various aspects of designing and running an Internet business. 3 Cr.

BUS 465 Human Resource Management (B)

Undertakes a broad survey of the human resources management issues faced by contemporary organizations. Topics include: human resource planning, recruitment, selection, orientation, training and development, performance management, compensation and benefits, employment law, unions, and collective bargaining. Students should take BUS 465 before enrolling in BUS 467 or 468. 3 Cr.

BUS 466 Project Management (B)

This course seeks to develop skills that are a key to success as a manager, with emphasis on applying project management skills, and enhancing interpersonal, leadership, time management, conflict resolution, communication, team, and presentation skills. 3 Cr. Every Semester.

BUS 467 Employment Law and Compliance (B)

It is recommended that students complete BUS 465 prior to taking this course. Places major emphasis on developing and understanding of the legal rights and responsibilities in the employment relationship. Considers the content, enforcement, interpretation, and day-to-day application of laws in the employment area. 3 Cr.

BUS 468 Advanced Human Resource Topics (B)

Explores and further elaborates on key topics introduced in BUS 465. Topics include recruitment and selection, performance management and development, and compensation and benefits administration. Places particular emphasis on developing skills and knowledge necessary for entry-level positions in human resource management. 3 Cr.

BUS 469 Survey of Management Topics (B)

Using business cases, contemporary examples and the business press, students explore topics pertinent to the management field. Projects and readings are both applied and analytical in content. 3 Cr. Every Semester.

BUS 475 Strategic Management (B)

$80 Course fee required: Prerequisites: BUS 325, BUS 335, BUS 345, BUS 366, (ENG 302 or BUS 377), a declared business or accounting major, and senior status. Capstone course that integrates material from earlier core courses and applies theories and models of strategic management to analyze real-world data, solve complex business problems, and analyze business case studies. Group-based research, analysis, and presentation are an integral part of this course. 3 Cr. Every Semester.

BUS 490 Senior Thesis Research (A)

Part of a two-semester course of study aimed at providing students an opportunity to acquire in-depth knowledge in a specialized area. Allows students to select a faculty member willing to serve as their thesis advisor. Requires students to identify a research topic and conduct background research to include the preparation of an introduction and bibliography. Requires the data to be collected by the end of the semester. 3 Cr. By Arrangement.

BUS 491 Senior Thesis (A)

Provides a continuation of BUS 490. Requires students to analyze collected data, explain the results and prepare conclusions. Requires the thesis to be in proper thesis format according to departmental procedures. 3 Cr. By Arrangement.

BUS 498 Internship (B)

Students must have a minimum 2.75 GPA in the major and a minimum overall 2.5 GPA. Internship not open to intents to major. Open to declared majors in business administration or international business and economics with junior or senior standing. Students must have a 2.75 GPA in the major and an overall 2.5 GPA. This internship is not open to "Intents to Major." Provides supervised experience in a business environment. Required application forms are available through the department's internship coordinator or on the Web at: http://www.brockport.edu/bus-econ/career/students/interns_overview.htm. 1-9 Cr.

BUS 499 Independent Study in Business Administration (B)

Entails special projects in business under the direction of individual staff members. Arranged in consultation with the instructor-sponsor and in accordance with the procedures of the Office of Academic Advisement prior to registration. 1-6 Cr. By Arrangement.